BRAND HISTORY
COMPANY INTRODUCTION
‘Kumann’ was a custom-made women’s wear studio founded in 1965 by EunHwan Oh. As her business matured, in 1979, she launched her ready-to-wear brand, ‘OH EUN HWAN Boutique’, which is one of the well-respected designer brands in Korea. ‘Kumann’ has been revived by HyeJin yoo since the year 2010, as a new high-end, avant-garde brand with a novel contemporary character. She has been newly developing imaginative shapes and structures in the search of new potentials of fabrication. One-of-a kind silhouettes and constructive style rooted in her fine arts career, reshape the character of the brand, ‘Kumann’ embracing the spirit of innovation.
ํ์ฌ์๊ฐ
1965๋ ๋์์ด๋ ์ค์ํ์ ์์์ค ‘๊พธ๋ง[ku-mang]’ ๊ฐ์ ์ ์์์ผ๋ก ํ์ฌ, 1979๋ ‘์ค์ํ ๋ถํฑ(OH EUN HWAN Boutique)’์ ์ค๋ฆฝ, ๊ธฐ์ฑ๋ณต ๋ผ์ธ์ ์ ๊ฐํด ์์ผ๋ฉฐ, 2010๋ , ๋์์ด๋ ์ ํ์ง์ด ์คํ๋์ค์ ์ ํต๊ณผ ํ์ ์ฑ์ ์ด์ด ๊ธ๋ก๋ฒ ๋ธ๋๋ํํ๊ธฐ ์ฌ์ด ์ํ๋ฒณ์ ์ด๋ฆ, ‘์ฟ ๋ง(KUMANN)’ ์ผ๋ก ์์ญ(transliterated)ํ์ฌ ์๋ก์ด ๋ธ๋๋๋ก ๋ฆฌ๋ฐ์ด๋ธํ๋ค. ์ด์ ๋ฐ๋ผ ํ์ฌ๋ช ์ ‘์ฟ ๋ง ์ค์ํ’์ผ๋ก, ๋ธ๋๋๋ก๋ ๋ถํฐํฌ ๋ผ์ธ์ ์ ์งํ๋ ‘์ฟ ๋ง ์ค์ํ(KUMANN OH EUN HWAN)’ ๊ณผ ํ์ด-์๋, ์๋ฐฉ ๊ฐ๋ฅด๋ ๋ผ์ธ์ ‘์ฟ ๋ง ์ ํ์ง(KUMANN YOO HYE JIN)’, ์บ์ฅฌ์ผ, ์ปจํ ํฌ๋ฌ๋ฆฌ์ ‘์ผ์ด ์ฟ ๋ง(K.Kumann)’์ ์ธ ๋ผ์ธ์ ์ผ๋ก ์ ๊ฐํ๊ณ ์๋ค.